MarketsandMarkets Lead Enrichment Hub: Empowering B2B Sales with AI-Driven, Data-Rich Insights
Delray Beach, FL, Aug. 13, 2025 (GLOBE NEWSWIRE) -- MarketsandMarkets™, a leading provider of market intelligence and business solutions, has introduced its groundbreaking Lead Enrichment Hub, a comprehensive AI-powered platform designed to transform B2B sales processes through intelligent lead qualification and data enrichment capabilities.
The Lead Enrichment Hub addresses the critical challenge facing modern sales teams: converting raw prospects into qualified, actionable leads. By leveraging advanced artificial intelligence and machine learning algorithms, the platform automatically enriches lead profiles with comprehensive business intelligence, contact information, and behavioral insights, enabling sales professionals to focus their efforts on the most promising opportunities.
Key Features of the Lead Enrichment Hub:
- AI-Driven Data Enhancement: Automatically enriches lead profiles with over 200 data points including company financials, technology stack, and decision-maker contact information
- Real-Time Validation: Ensures data accuracy through continuous verification and updates from multiple authoritative sources
- Predictive Scoring: Uses machine learning to rank leads based on conversion probability and revenue potential
- Seamless CRM Integration: Connects directly with popular CRM platforms for streamlined workflow management
The platform delivers significant benefits to B2B organizations, including up to 40% improvement in lead conversion rates and 60% reduction in manual research time. Sales teams can now access comprehensive lead enrichment strategies while maximizing ROI through automated processes.
"The Lead Enrichment Hub represents a paradigm shift in how B2B sales teams approach prospecting," said Sonali Nanda Chief Product Officer at MarketsandMarkets™. "By combining our deep market intelligence expertise with cutting-edge AI technology, we're empowering sales professionals to make data-driven decisions that directly impact their bottom line."
Understanding what contact enrichment truly means is crucial for modern sales success. The platform helps organizations compare top contact enrichment tools and operationalize enrichment for pipeline wins.
The Lead Enrichment Hub is available immediately to MarketsandMarkets clients, with flexible pricing plans to accommodate organizations of all sizes.
Explore the AI Sales Hub at: https://www.marketsandmarkets.com/AI-sales/salesplay.asp
About MarketsandMarkets™ MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe. Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem. The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Mr. Rohan Salgarkar MarketsandMarkets™ INC. 1615 South Congress Ave. Suite 103, Delray Beach, FL 33445, USA: +1-888-600-6441 Email: sales@marketsandmarkets.com Visit Our Website: www.marketsandmarkets.com
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